Journal of Business and entrepreneurial
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https://doi.org/10.37956/jbes.v5i3.179
Communication network to optimize the quality
of customer service in decentralized agencies -
Municipality of Chiclayo
Red de comunicación para optimizar la calidad de atención
al usuario en organismos desconcentrados - municipalidad
Chiclayo
Rafael Damián Villón Prieto
*
Claudia Rosalía Villón Prieto
*
ABSTRACT
This research work is called Communication network to
optimize the quality of user service in decentralized
agencies - municipality Chiclayo 2019, which aims to design
a communication network for interconnection of
decentralized agencies to improve communication and
service of the municipality Chiclayo 2019. The
implementation and articulation to integrate the
communication network to the information technology
service, among the decentralized agencies to achieve
communication coverage and improvement in the
administration and user service. For this research, the
instruments used for the collection of information are in
accordance with the objectives to be achieved during the
research process and that allow obtaining the necessary
information for the basis of the research. It is intended to
provide the solution to the problems of communications
and control of the same in the entity, with an adequate and
scalable technological architecture that will serve as the
basis for future projects in technology and others that rely
on the use of ICT services. All this according to the mission
of the entity framed within the regulations of the state
reform and sustainable development.
Keywords: Communication network - communication,
care
* PhD in Public Management and Governance, Research Professor,
Universidad Cesar Vallejo, villonpr@ucvvirtual.edu.pe,
rafael.villonpr@gmail.com https://orcid.org/0000-0002-5248-4858
* D. in Public Management and Governance, Research Professor,
Universidad Cesar Vallejo, cvillonp76@ucvvirtual.edu.pe,
cvillonp76@gmail.com, https://orcid.org/0000-0002-2550-7276
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RESUMEN
El presente trabajo de investigación se denomina Red de comunicación para optimizar
la calidad de atención al usuario en organismos desconcentrados - municipalidad
Chiclayo 2019, cuyo objetivo es diseñar una Red de comunicación para interconexión
de organismos desconcentrados para mejorar la comunicación y servicio de la
municipalidad Chiclayo 2019. La implementación y articulación para integrar la red de
comunicación al servicio de tecnología de la información, entre los organismos
desconcentrados para lograr cobertura de comunicación y la mejora en la administración
y atención al usuario. Para esta investigación los instrumentos usados para la recolección
de la información están de acuerdo a los objetivos que se pretende alcanzar durante el
proceso investigativo y que permitan obtener la necesaria información para la
fundamentación de la investigación. Se pretende aportar la solución de los problemas de
comunicaciones y control de las mismas en la entidad, con una arquitectura tecnológica
adecuada y escalable que servirá de base de los futuros proyectos en Tecnología y otros
que se apoyen en el uso de los servicios de TIC. Todo ello acorde a la misión de la
entidad enmarcado dentro de la normatividad de la reforma del estado y desarrollo
sostenido.
Palabras clave: Red de comunicación – comunicación, atención
INTRODUCTION
The investigation of public administration management is currently a topic of continuous
interest over time, in situations that determine its management in terms of efficiency
and quality of performance, which favor the implementation of practices that in the past
were considered exclusive to private management. When we talk about performance,
we survey the capacity of a regime to sustain and increase the welfare of the city (Salas
& Murillo, 2013, p. 32).
Whenever we talk about quality in public services, we are talking about the progress of
the sustained improvement of public administration in general, with the purpose of
optimizing the services it offers. Every state invests a lot of capital for the welfare of
citizens, facing difficult social and economic conditions that are presented today. It is a
challenge, because knowing how to face the profound impact that produces every new
modality and the technologies that are incorporated, facilitates an excellent attention
and with a superior disposition in public services. Simply because it represents an
essential document. Even more so if in the economy it refers to: saving time, work,
becomes a minimum cost and exceeds in common benefit (Ornelas et al., 2010, p. 16).
For Conde, (2016) in his research his intention was to expose the causes that influence
the perception and perspectives experienced by the user during the attention of the
processing services.
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Traffic in general is experiencing an exponential increase that poses difficult challenges
to communication networks in terms of capacity. As a technology to future experience,
fiber communication is implemented considerably in other network segments indicates
Arvizu et al., (2020) that the reality of micro entrepreneurs I see an imperative need for
communication development by the results obtained revealed that, when they are in
marginal spaces, the chances of success result lower due to the hostile environment of
low communication in which they develop (Vargas, 2020, p 32).
With the experience of its study regarding the management of the supply chain is
estimated as the central component in the systematizations of any society. From the
analysis carried out it is concluded that the TICS as instrumental will create advantages
in the management of the supply chain from a convenient decision making skills, allowed
to have an approach of the necessity of the use of the TICS in support to the
implementations of communication networks according to (Duche et al., 2020), in these
last years, it is achieved to appreciate that the public organizations give a low quality in
the services, and by if dissatisfied users that use of the public services. In the Sub
Management of Finance and Accounting of the Provincial Municipality of Huancavelica
has been experiencing a search to optimize the quality of its service, to increase the level
of satisfaction of its beneficiaries, that is why this research was carried out.
The frequent problem stated: To what extent does the quality of the service
correspond to the satisfaction of the users of the Sub Management of Finance
and Accounting of the Provincial Municipality of Huancavelica? There was a direct
reciprocity identified between service quality and beneficiaries' satisfaction (Ortiz
& Montero, 2006, p. 9).
As can be seen, it is very important the user satisfaction section in the state entities for
the improvement of our society. The Presidency of the Council of Ministers, through
the Secretariat of Public Management, carried out an investigation throughout the
country to know the quality of attention given to the inhabitant when executing some
of the procedures offered by the Peruvian State. First of all, the state as a whole is
estimated by its beneficiaries with the efficiency of attention in its departments. The
National Citizen Satisfaction Survey 2017 recognizes the Administration's responsibility
to optimize the relationship between citizens and the state, improving the quality and
attention of the services it offers, thus founding the fourth axis of Peru's Government
Plan.
In order to achieve an excellent service to citizens, it is essential to begin to show
their shortcomings and perspectives, and then establish a system to measure
satisfaction and thus show the progress made and recognize what needs to be
improved. In the collection of information with the survey, which was verified by
IPSOS Peru, more than 5 thousand citizens participated moments after
conducting a diligence in a public entity, applied in 102 entities nationwide
throughout the first half of the year. (Rica et al., 2013, p. 20).
Nowadays it is very necessary with the constant growth of technology has reached the
point where many systems that were previously used from the organization's own
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physical infrastructure, can now be hosted really anywhere in the world and accessed
by making use of the internet from any device (Mateo & Cedillo, 2017, p 12), users
expect quality public services, and its online dimension is no exception. For et al.,
(2016)Quality should maximize and develop strategies that improve the services offered,
increasing the satisfaction levels of its recipients.
Adaptive governments have to improve the capacity of attention, to face and adapt to
changes in order not to be unstable. Strategies to adapt with internal and external
capabilities, Decentralization of decision making and seeking to inform at all levels.
According to Janssen & Der, (2016) governments have to adapt to internal and external
changes, create systems to explore trends, identify developments, predict their impact
and adapt to changes in their standard operating procedures. They adopt agile
approaches as part of their process redesigns (Mergel et al., 2018, p. 7).
Based on the concept of public value, resources and quality of public service remain low
in developing countries. An exploration model is conducted to assess the range of micro
blog capacity and public service capabilities established in the theory. For (Soe &
Drechsler, 2018) in addition to the presence of multiple mobile terminals in society, the
uzo wireless networks are needed to facilitate internet access service. It must be given
the reason that there is still a significant number of inhabitants of the national and world
population that does not possess of the access to the most basic means of
communication with that experience this proposal would be the initial step of a large
support network for its future implementation of the organization (Díaz & Ayala, 2020,
p. 23).
The main challenge in transition countries is to ensure decentralized local government
with strong capacities to cope with the new rural development programming
instruments. We examined the attitudes of rural development stakeholders (RDA) in
Serbia and priorities with rural development policies, in particular attitudes of rural
development beneficiaries, policy objectives and the most efficient rural development
strategies. We analyzed the attitudes of respondents differ according to the socio-
economic characteristic of the regions. Data on attitudes, collected through surveys with
representatives of 30 communities, were analyzed using descriptive statistical methods
and Ajzen's theory of planned behavior. However for Papić & Bogdanov, (2015), Tamayo,
(2004) communication enables the bond of scientific knowledge creation, not only
because it is a main contribution to the development and welfare of society, but also a
significant guide to quality. The experience of Jastro & Tovar, (2020), Caraballo, (2019)
in the propositional moment, from the improvement of spiritual intelligence in
instruction can reach a metamorphosis, truth, equity, friendship and piety, assume a full
eco Sophia, recognition of the other, diversity and anthro poetic method that would
support to reach with more commitment to public servants.
MATERIALS AND METHODS
In the present investigation it was taken into account: Type of research. Research is
descriptive, since an exhaustive description of the phenomenon will be made, it is
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presented as it is in reality and will be directed to determine the situation of the
objectives being studied in a population and the absence or presence of communication
between decentralized agencies to provide greater service in each one. Because the
research will allow to elaborate at the end of the design a fiber optic interconnection
system between the deconcentrated organisms of the provincial municipality of
Chiclayo, at the service of the institutional development as a theoretical and technical
proposal Population sample and sampling Population The study population are the
owners of residences and users of the provincial municipality of Chiclayo, the called to
be censused are all the owners of goods and real estate in the provincial district of
Chiclayo. Number of households in the district of Chiclayo 105068. Probabilistic
sampling process.
With the cabinet technique allowed me to promote, guide, coordinate and disseminate
research activities, also managed to stimulate creativity oriented towards research
because today science and technology are an essential factor in the growth and
development of society. The cabinet became a center of participation, which is a
meaningful action to do something useful with solutions to build solutions for the future
with hope to participate and improvements, proving that no one can do it only a
research, it needs the presence and participation of others and sharing responsibilities,
difficulties, successes and failures. The activities that were developed within the cabinet,
are related to scientific and technological research, constituting a viable and attractive
strategy for the participation of the institutions, tending to the improvement of the
quality of attention to the user, starting from their own experiences, from new ways of
doing, of solving, within a framework of the improvement of attention.
The field technique used in this research is the interview, to obtain data consisting of a
dialogue, it is done in order to obtain information from the user of the provincial
municipality of Chiclayo. The interviewer was trained for this task and to be
knowledgeable in the subject of the investigation. And have the following alternatives:
Always:4, Almost always:3, Seldom:2, Never:1. Data collection instruments will be
obtained through the application of a survey and documentary analysis of the evaluation
results. Validity of the instrument for this research was handled with the judgment of
experts applying their technique, the 03 experts validated the instrument unanimously,
in which they examined the instrument under two concepts: Construct Validation and
Content Validation. This technique is complied with and the specialist will then approve
the validation booklet and then proceed to apply the survey. Scale to measure the quality
of user care. This scale is oriented to collect information regarding the quality of user's
attention, it was elaborated by the researcher and is directed to the users of the
provincial municipality of Chiclayo. It measures 07 components or dimensions which
are: 07 consists of 35 items, describe the instrument. Procedure: We proceed to the
identification of the problem, the problematic reality, we attach what we looked for in
previous works, related theories, then we work the part of the theoretical framework,
we continue with its conceptual framework', we work the construction of instruments
applying to the sample model with its validity and reliability. The data collection
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procedure will be as follows: Planning of the field work, Collection of surveys to the
workers, Order the collected data, Process the data, Analyze the results.
Statistical methods of measurement of sample processing, the current purpose of
descriptive statistics is to shorten the inquiry of more or less numerous sets of data. By
ratifying the immediate conception of the testing task: the frequency, the empirical
measure of the occurrence of the different states that the variable manages to show, the
frequency of the occurrence of the different states that the variable manages to show.
RESULTS
The application of the survey executed to the users of the provincial municipality of
Chiclayo presents the results of the survey applied to the users of the provincial
municipality of Chiclayo to improve the user service. A measurement scale was used,
designated as follows: Always (4), Almost Always (3), Seldom (2) and Never (1); The
survey was made up of 35 items, distributed in dimensions: Strategy and organization
dimension with 5 items, Citizen - user knowledge dimension with 5 items, Accessibility
and channels of citizen attention dimension with 5 items, Infrastructure, furniture and
equipment for attention dimension 5 items, Citizen attention process and simplification
dimension 5 items, Citizen attention staff dimension 5 items and Transparency and
access to information dimension 5 items. Presentation of Results. The results of the
measurement of the quality of attention to the user of the provincial municipality of
Chiclayo. I detail the results obtained from the analysis of documents, the application of
the survey executed to the users of the provincial municipality of Chiclayo. The results
of the survey applied to the users of the provincial municipality of Chiclayo are
presented, as well as the results of how to improve user service. A measurement scale
was used, designated as follows: Always (4), Almost Always (3), Seldom (2) and Never
(1); The survey was made up of 35 items, distributed in dimensions: Strategy and
organization dimension with 5 items, Citizen - user knowledge dimension with 5 items,
Accessibility and channels of citizen attention dimension with 5 items, Infrastructure,
furniture and equipment for attention dimension 5 items, Citizen attention process and
simplification dimension 5 items, Citizen attention staff dimension 5 items and
Transparency and access to information dimension 5 items. Presentation of Results. The
results of the measurement of the quality of attention to the user of the provincial
municipality of Chiclayo.
Strategy and organization includes: you are satisfied with the attention you receive, the
procedures you carry out are attended to in a quick and timely manner, the institution
provides services in an orderly and organized manner, you perceived improvements in
the attention in the area you visited and the institution works in a coordinated manner
and provides you with good service.
The scale of measurement 64% of users never, 25% of users rarely, 5% almost always,
6% always. In this dimension of strategy and organization we can see that it is necessary
for the institution to have a good care strategy applied throughout the organization.
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The knowledge of the citizen - user contains: I quickly located the place where my home
is located, I met all my expectations with respect to the service requested, I found
orientation announcements to carry out my management, I have been trained to access
the services provided by the institution, I know all the services provided by the
institution.
The measurement scale shows that 70% of users never, 15% of users rarely, 7% almost
always, 6% always in this dimension we can see that the user does not perceive visual or
personal support to be located in the organization at the time of requiring a service. The
citizenship contains: the achievement of being attended by the right person for their
requirement, when they call the institution by telephone their requirement is attended,
in the institution's web page they find answers to their queries, when their community
requests support or attention to the institution they receive an immediate response,
they can carry out procedures in the web page or in agents.
The process of attention to citizenship and simplification contains when entering the
counselor helped you to locate you and tell you where you will be attended, they
clarified and/or answered your concerns or needs, in the attention received you
perceived that it was equitable for all, they do not require copies of documents that are
on the web, they give you proof of your payment and / or management carried out.
Of users rarely, 6% almost always, 7% always. As can be seen in this dimension of
accessibility and channels of attention, the user manifests poor accessibility and few
existing channels of attention. The infrastructure, furniture and equipment for the
attention contains the facilities where they receive services are adequate and
comfortable, in the environments I identify the adequate signage for each area, I locate
the risk maps in the different floors of the institution, you can find all the comfort for
your attention, the seats for attention and waiting are comfortable and appropriate.
On the measurement scale, 65% of users never, 21% of users rarely, 8% almost always,
6% always in this dimension of infrastructure, furniture and equipment, the user
perceives that the institution does not have adequate and current equipment for the
required service. In this dimension, 66% of users never, 22% of users rarely, 5% almost
always, 6% always. In this dimension, it is perceived that there is no standard of care
provided by the personnel that attends to the user, generating a gap in identification
with the institution.
The citizen service personnel contain the person who attended them, knew how to
respond to all their requirements, the person who attended them knows how to use
the system, they believe that the person who attended them is qualified for this position,
they were left with doubts by the person who attended them, they cleared all their
doubts with the person who attended them. 57% of users never, 26% of users rarely,
7% almost always, 10% always. It is considered necessary in this dimension that user
service personnel should be trained to attend to all user concerns or doubts.
Transparency and access to information contains the required information, there is a PC
in the institution where you can access information, they have information on all the
services to which you are entitled, they informed you of the administrative procedures
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necessary for your procedure, you easily identified the personnel who should attend to
your request. Seventy percent of users never, 15% of users rarely, 7% almost always, 6%
always. In this dimension, transparency and access to information through proposals are
considered necessary.
DISCUSSION
The present study takes into account the context where the service to the user of the
provincial municipality of Chiclayo is provided, in this sense the researcher has observed
in reality the existence of deficiencies in the execution of the service in the provincial
municipality of Chiclayo, whose interest is to formulate the shortcomings, since the
purpose is to help in improving the quality of care in the decentralized agencies.
From the above mentioned I consider that it is necessary to implement a fiber optic
network to improve communication between the decentralized agencies of the
provincial municipality of Chiclayo and in the medium term improve the attention of
users, aimed at improving the institutional quality service, to achieve the strengthening
of the civil service and governance mechanisms, vital for good public management, as
well as propose a continuous training of good public servants.
Previous research is relevant, as it explains the importance of state policies in the design
of technological solutions to improve the service to local government users. The results
of the information analysis of the survey applied are conclusive, as they show that it is
necessary to decentralize user care, the appropriate use of care policies and the good
use of the available resources will allow users to have a good service and feel identified
with the institution. This relationship is essential between the customer service agent
and the user, where communication must take place according to the organization's
protocol, and the agent will apply all the knowledge acquired in the training prior to the
implementation of the decentralized service. The results obtained determine the
importance of the implementation of the new service points in the decentralized
organizations. The results show the importance of the implementation of this
communication network. When observing the percentages of the evaluations of the
process of the surveys made to the users of the provincial municipality of Chiclayo, the
indexes are relatively low and would have as main influential factors: the social reality of
state organizations, labor instability, people's culture, the resources available to the
employee to perform his work and to obtain outstanding results, the inability to manage
based on the current regulations; which leads us to conclude that there is an urgent
need to define objectives that go hand in hand with the regulatory framework that will
allow the worker to optimize his performance in his job. At present there is a need for
workers at all levels and areas to be trained and promote the promotion of a good and
meaningful service to users, using methodological strategies to improve the quality of
service and not continue with the current reality, therefore, it is sought to ensure that
they are able to deal efficiently and effectively, the daily situations of the day to day. At
present, it is necessary to decentralize the attention service in order to improve such
service, locating decentralized offices in the decentralized agencies. The monitoring by
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management will seek to generate a culture of continuous improvement, considering a
previous planning, taking care of what is important before it becomes a problem.
The results of the instrument used in the dimensions are as follows: Strategy and
organization contains in the measurement scale 64% of users never, 25% of users
seldom, 5% almost always, 6% always. In this dimension of strategy and organization we
can see that it is necessary for the institution to have a good service strategy applied
throughout the organization. Knowledge of citizenship - user contains: In the
measurement scale 70% of users never, 15% of users rarely, 7% almost always, 6% always
in this dimension we can see that the user does not perceive visual or personal support
to locate himself in the organization at the time of requiring a service. Accessibility and
channels of attention to citizens: In the measurement scale 62% of users never, 25% of
users seldom, 6% almost always, 7% always. As can be seen in this dimension of
accessibility and channels of attention, the user manifests poor accessibility and few
existing channels of attention. Infrastructure, furniture and equipment for customer
service: In the measurement scale 65% of users never, 21% of users rarely, 8% almost
always, 6% always in this dimension of infrastructure, furniture and equipment the user
perceives that the institution does not have adequate and current equipment for the
required service. Process of attention to citizens and simplification: In the measurement
scale 66% of users never, 22% of users seldom, 5% almost always, 6% always. It is
perceived in this dimension that there is no standard of attention by the personnel that
attends the user, generating a gap of identification with the institution. Citizen service
personnel: In the measurement scale, 57% of users never, 26% of users rarely, 7% almost
always, 10% always. It is considered necessary in this dimension that user service
personnel should be trained to attend to all user concerns or doubts. Transparency and
access to information: In the measurement scale 70% of users never, 15% of users rarely,
7% almost always, 6% always. In this dimension, transparency and access to information
by means of a proposal is considered necessary.
CONCLUSIONS
After carrying out the study of reliability and feasibility of the implementation of a
solution that allows the decentralized organizations to communicate, it was determined
that it should be through a communication network, for its security of voice, data and
video information, with the capacity to grow in the different services required in the
future. It was demonstrated that the technology to be used as optical fiber allows us to
have all the security of the information in the interconnection of decentralized
organizations. Fiber optics allows us to guarantee a secure and constant communication.
It was shown that the tool used allows us to dimension the necessary bandwidth for a
decentralized organization, as a growth capacity. After the study of the locations of the
decentralized organizations, we proposed the laying of optical fiber with feasible and
strategic routes for its growth. We conducted with the head of the IT area the diagnosis
of the current state of communications of the data network of the Provincial Municipality
of Chiclayo, taking into account that it does not have a good communication between
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its decentralized agencies, I consider very necessary and important the development of
this project to achieve communication and control of all decentralized agencies. The
evolution of new data processing and communication technologies, such as the internet
and electronic commerce, have improved the productive activity in the tourism sector,
since it has been possible to improve institutional management, finding in the social media
more effective tools to market and distribute tourism products and services,
characteristics that will be used with the implementation of the communication network
between the decentralized offices of the municipality.
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