Propuesta de contenidos turísticos para el diseño de una

aplicación móvil en la ciudad de Guayaquil

Katia Fernanda Cevallos Pincay

ABSTRACT

generating multiple interrelations of social, economic

and cultural importance.

Thanks to the tourism campaigns that have been

promoted by the national government, Ecuador is

known as a biodiverse country, with a variety of

natural and cultural tourist attractions that attract

the attention of visitors, being located on the

equator, has favored us to have several regions,

which are: Littoral or Coast, Andes or Highlands,

Amazon and Galapagos. The city of Guayaquil,

national and international events, such as the

International Orchid Congress, International Book

Fair, among others.

universitario, Guayaquil, Ecuador, kfcevallos2@tes.edu.ec,

https://orcid.org/0000-0001-7841-4017

Arquitecta, Instituto Superior Tecnológico Espíritu Santo con condición de

RESUMEN

En este trabajo de investigación se analizará el uso del marketing digital en las

microempresas del sector comercial de la ciudad de Guayaquil y como incide la

aplicación de dichas estrategias de marketing en el desarrollo microempresarial, para

saber qué ocurre al momento de implementar el marketing digital en sus operaciones.

En el Ecuador existen numerosos emprendimientos formados bajo la necesidad o

innovación, convirtiéndolas en pequeñas empresas por el poco personal que lo

compone; sin embargo, dichos emprendimientos se forman de manera muy simple sin

conjunto con los datos recopilados permitiendo a la vez conocer no solo el estado en

que las microempresas manejan esos términos sino también la evolución de una

microempresa al aplicar estrategias de marketing, específicamente del marketing digital

que en el mundo empresarial actual se utiliza cada vez con más importancia.

Palabras clave: turismo, aplicaciones moviles,

INTRODUCTION

Nowadays, mobile devices are a necessary tool for all people, because they are used for

In order to plan his trip, a tourist needs to research about the culture, the tourist

services offered by the destination and any other necessary topic to be able to make his

trip without any inconvenience.

In the tourism sector a mobile application is very useful, to obtain information about the

site of interest, such as lodging, food, places and tourist activities, location and among

other things, Guayaquil is one of the largest cities in the country, composed of many

services and tourist attractions that are offered to visitors; therefore, it is important to

Nowadays, mobile devices are part of people's daily life, and even more so when

traveling; for this reason it is essential to have all the information about the services and

tourist sites in the city of Guayaquil.

connection to a network, with limited memory, that has been specifically designed for

one function, but can perform other more general functions.

Nowadays, ICTs are part of people's daily life due to the functions they provide for

students, businessmen and tourists. At the end of the 90's the first applications appeared

that fulfilled basic functions such as agendas, calculator, ringtones 2, in the field of

entertainment there were games such as snake and tetris that were found in Nokia

brand devices.

In 2008, the Apple company launched its App Store, which allowed programmers to

market their applications, which started with about 500 applications and currently has

more than 2 million applications offered to its users.

companies that provide these activities have a mobile application so that their tourists

have a better service.

In the tourism market you can find applications of virtual guides, which have information

about museums, parks and other tourist places; some examples of this type of

applications is Xativa Turismo Guía Oficial, which you can find tourist routes,

restaurants, hotels, also has audio guides of the tourist places of the city of Játiva (Spain),

other important things of the application has geolocation3 that helps tourists to have a

better experience in the city.

Ecuador also has tourist applications such as GOUIO and Guayaquil is my destination,

tourist guides for the city of Quito and Guayaquil; you can find in these applications

In the hotel sector we can also find applications where they make known the rooms

with their rates; a clear example is the TMRW Hotels application, is an application of

KViHOTEL (Budapest, Hungary). Through the application you can make reservations,

Ecuador is a country that annually receives millions of foreigners views, according to the

Ministry of Tourism the arrivals of foreigners in 2018, were 2,427,660 tourists; of which

observe the origin of foreigners who entered in recent years in the city of Guayaquil.

The main foreigners arriving in the city of Guayaquil are from the United States, Spain

and Colombia, of which those coming from the United States are approximately 142,220

foreigners which represents 33%; arrivals coming from Spain are 41,601 foreigners which

represents 10% and those coming from Colombia is 35,019 tourists which represents

8% of foreign income to the city of Guayaquil in the last year. Mobile users in the main

countries from which foreign tourists come to the city of Guayaquil. Taking into

consideration the arrivals from the United States to Guayaquil; this population has

around 120 million mobile users, in 2017; while in Spain has around 113 million mobile

users, and Colombia 126.8 million mobile users.(International Telecommunication

CONCLUSIONS

Emarketing and Online Reputation (03 July 2012). Brands and Tourism . Retrieved from