Journal of Business and entrepreneurial
April - June Vol. 7 - 2 - 2023
http://journalbusinesses.com/index.php/revista
e-ISSN: 2576-0971
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Receipt: 19 November 2022
Approval: 24 January 2023
Page 47-64
Innovation startups: Study of software applications
to optimize home delivery of products.
Startups de innovación: Estudio de aplicaciones
informáticas para optimizar el suministro de productos
a domicilio
Jonathan Enrique Medina Muñoz
*
Marcos Giovanny Orellana Parra
*
ABSTRACT
This research focuses on a comparative study
between the levels of rice exports before and during
dollarization, corresponding to the years 1980-2020;
thus, the information from the World Bank, Central
Bank of Ecuador and SENAE is used as a data base,
which eventually leads us to a non-experimental
research with a quantitative approach and through
the t-test was able to determine the existence of a
significant change in rice exports before and during
dollarization. On the other hand, the coefficient of
determination allows us to appreciate that with
dollarization there is a 10% incidence between price
and export levels, as well as establishing that during
this stage, dependence on international relations and
high production costs influence the degree of
competitiveness of the price of rice.
Keywords: Dollarization, Price, Rice Exports
RESUMEN
La presente investigación se enfoca en realizar un
estudio comparativo entre los niveles de exportación
de arroz antes y durante la dolarización,
correspondientes a los años 1980-2020; es así que se
* Student, Universidad Católica de Cuenca, Ecuador,
jonathanmedina@ucacue.edu.ec, https://orcid.org/0000-0002-0825-
1045
* Professor, Universidad Católica de Cuenca, Ecuador,
marcosorellanap@ucacue.edu.ec,
https://orcid.org/0000-0003-2976-316X
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48
recurre a tomar como base de datos la información
del Banco Mundial, Banco Central de Ecuador y
SENAE, misma que eventualmente nos lleva a una
investigación no experimental con enfoque
cuantitativo y que mediante la prueba t pudo
determinar la existencia de un cambio significativo en
las exportaciones de arroz antes y durante la
dolarización. Por otro lado, el coeficiente de
determinación permite apreciar que con la
dolarización hay un 10% de incidencia entre el precio
y los niveles de exportación, así como también se
establece que durante esta etapa, la dependencia de
las relaciones internacionales y los elevados costos
de producción influyen en el grado de competitividad
del precio del arroz.
Palabras clave: Dolarización, Precio, Exportación
de Arroz
INTRODUCTION
New technologies are the precursors of the advancement and development of hardware
and software tools in different productive sectors. In the agricultural sector, the use of
applications adjusted to this environment has made the actors involved in the different
processes: field, production, supervision and distribution, more effective and efficient.
Currently, information and communication technologies make it possible to improve
and optimize agricultural production; however, the marked technological gap due to
geographical location, lack of academic preparation, uncertainty in the results to be
obtained, limits the expansion and progress of precision agriculture in all sectors, despite
this, the need to reach the final consumer is permanent and in order to satisfy the
demand for food, various distribution channels are established, It is here where the
presence of intermediaries between the producer and the consumer generates, among
other aspects, considerable changes in the final price, lack of care in the presentation
and inappropriate asepsis, from this background arises the initiative to develop through
formative research, the study of computer applications to optimize the supply of
products at home, as an alternative of innovation - startup.
The term "startup" is said to have come into use in 1957 when eight engineers left their
jobs at Shockley Labs and created Fairchild Semiconductor with outside funding.
Although startups can belong to any industry, they are usually associated with technology
because of their intensive use of scientific and technological knowledge or their
relationship with the internet and information and communication technologies [ICT]
(Pineda, 2016).
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Likewise, a startup is a temporary organization with the objective of finding a way of
doing business that can be repeated and grow. To achieve this, it is necessary to invest
in research and development to produce something innovative. Most of these companies
provide ingenious solutions to common problems through the use of technology and
unlike traditional companies that are based on imitating already established and
entrenched concepts through proven and accepted processes and technologies; startups
focus on research and development in order to create a final, unique and distinctive
product or service (Escartin et al., 2020).
Startups, being based on research and development projects, aim to create new and
unique products or services, however, innovating involves certain risks, so it is not
always suitable for all organizations, however, companies that manage to adapt, not only
improve their competitiveness and grow economically, also allows to give their products
or services a unique and non-transferable added value, in addition, it is necessary to
accompany the innovation with an effective marketing strategy to make the proposal
known to the market and ensure that it is accepted. Failure to do so risks wasting time,
resources and money (Muñoz & Espinosa, 2018).
Innovation is fundamental to success, it is the basis for the emergence of new companies
and the key to their long-term survival and growth. To achieve this, the organization
must implement innovation activities and have the ability to adopt new technologies,
based on several criteria that are related to organizational change: product innovations,
process innovations, organizational innovations and marketing innovations.
Figure 1. Types of innovation
Each type of innovation can have a significant impact on the company and its industry,
and it is important to identify and prioritize the areas most in need of improvement to
achieve a sustainable competitive advantage (Sanchez & Juan, 2011).
E-Commerce
E-commerce is a way to buy, sell or exchange goods, services and information over the
Internet. It offers many options for acquiring products or services from suppliers around
the world. Buying goods or services online is attractive because of its convenience and
Innovaciones de
producto
Cambios
significativos
•En los bienes o servicios
ofrecidos por la empresa
Innovaciones de
proceso
Optimización y
mejora
•Métodos de producción y
distribución.
Innovaciones
organizativas
Nuevos enfoques
•En la estructura,
funcionamiento y
relaciones de la empresa
Innovaciones de
marketing
Nuevos métodos de
comercialización
•Diseño y envase de los
productos
•Promoción y plaza de los
productos
•Métodos de asignación
de precios
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50
ease. Throughout history, commercial transactions have evolved from ancient exchanges
to the present day where time and space barriers have disappeared thanks to the
internet. Thus, anyone anywhere in the world can buy or sell products from other parts
of the world in an instant with just an internet connection.
There are three different types of e-commerce: B2B business-to-business, B2C business-
to-consumer and C2C consumer-to-consumer (Torres Castañeda & Guerra Zavala,
2012).
The elimination of intermediaries in e-commerce allows direct interaction between
companies and customers, which improves product or service distribution and reduces
delivery time. This results in significant savings in terms of time and efficiency (Murillo
Silva, 2009).
At the same time, the disappearance of physical forms and the automation of procedures
reduces transaction costs and avoids duplicate orders, resulting in a significant decrease
in operating costs; e-commerce provides a level of convenience, allowing the purchase
of products and services from the comfort of home, as well as access to a wide variety
of offers through a faster and more efficient process.
Startups can take advantage of the benefits of e-commerce to reach a global audience,
increase their visibility and improve their operational efficiency, as well as offer a
personalized and convenient shopping experience to their customers, which leads to an
increase in sales. The effects of the use of e-commerce are reflected in improved quality,
cost reductions and a more perfect competition, facts that finally have a direct impact
on the price of products (González Rodríguez, 2015).
Agricultural products from Ecuador
In Ecuador, the agricultural sector is of great importance for the economy, since it is the
main source of employment in the country, currently representing 29.4% of the
economically active population. In the economic sphere, agriculture is considered one
of the main activities that generates large revenues to the economy of Ecuador. The
participation of this sector in the GDP has made it one of the main pillars of the national
economy. In 2015, through the implementation of government policies, access to
agricultural inputs was facilitated, which allowed Ecuadorian producers to have a
favorable market (Chuncho et al., 2021).
However, due to the growing population, environmental pollution, land erosion, scarcity
of water, soil and energy, it has become necessary to improve crops and agricultural
processes to achieve a sustainable and profitable activity (Boza et al., 2021). This
particularity has encouraged innovation by including technologies in various aspects of
this sector. Ecuador is a country with an agricultural tradition and a great variety of
crops; among the main products grown and exploited inside and outside the country are
bananas, cocoa and sugarcane.
Banana production is one of the most profitable and widely cultivated crops in Latin
America and the Caribbean. In addition, it is the main agricultural export product in
Ecuador and the main source of economic income in the agricultural sector. The demand
for bananas is based on its quality, which has made it a very popular fruit.
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51
Due to its rich composition of macro and micronutrients, as well as its health-enhancing
properties and bioactive compounds, bananas are essential for families in coastal
Ecuador. The outlook for growth in banana production and exports worldwide,
especially in Ecuador, is high ( Zhiminaicela Cabrera, Quevedo Guerrero, & García
Batista, 2020).
Figure 2. Statistical table of banana production from 2019 to 2020.
Source: National Institute of Statistics and Census (INEC, 2022).
Sugarcane production is considered one of the most relevant products in Latin America
in terms of income generation for some countries. In Ecuador, it is of great importance
due to its capacity to generate income for both large and small producers. According to
the Central Bank of Ecuador, the sugarcane harvest contributes 1.4% of the national
GDP and provides more than 30,000 direct jobs and 80,000 indirect jobs, especially
during the dry harvest season (Navarrete, Naikiat, & Parrales, 2022).
Figure 3. Statistical table of sugar cane production from 2019 to 2020.
Source: National Institute of Statistics and Census (INEC, 2022).
The cocoa tree is native to the jungles of Central and South America, and its scientific
name, "Theobroma", means "food of the Gods". It takes 4 to 5 years for the cocoa tree
to begin to bear fruit, but its maximum production is achieved between 8 and 10 years.
The existence of cocoa was known by the Mayas 400 years before Christ, and it was
considered a seed of great value, being used as a currency and as a luxury food due to
its nutritional properties (Cordova et al., 2021).
Cocoa has been a tradition since the time of colonization and is the source of work and
economic livelihood for many families; for the years 2002-2011, its contribution to total
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GDP was 0.57% and to agricultural GDP was 6.4%. It is also an important provider of
employment, with approximately 600,000 people working directly in the activity
(Intriago et al., 2018).
Figure 4. Statistical table of cocoa production from 2019 to 2022
Source: National Institute of Statistics and Census (INEC, 2022).
With the purpose of inserting the product in society, places arise, whether physical or
virtual, where different products and services are bought and sold. In this environment,
different agents participate, interact and establish relationships in order to satisfy their
needs, interests and objectives related to the commercialization of goods and services.
The concept of trading has its roots in ancient times, when people relied on hunting and
farming for food. This led to the emergence of barter, one of the oldest methods of
exchanging goods without the need for money. This primitive system, although
considered inefficient by administrators, has left a legacy in today's monetary economies
and has had an impact on the current financial crisis.
In general terms, marketing is the process of carrying out the necessary functions from
the time the producer manufactures a product until it reaches the consumer through a
specific market. It is a means of coordinating transfers and exchanges between the
different actors involved in a production chain.
The important functions of marketing include: buying, selling, transporting, storing,
financing, assuming risks and obtaining market information, activities that are
complemented through distribution channels, which are a combination of organizations
that perform the tasks necessary for a supplier's product to reach the end customer.
This system may include primary participants, such as retailers or wholesalers who
acquire ownership and assume risks, and specialized channel participants who sell and
transport the product (Sierra, Moreno, & Silva, 2015).
Distribution channels are essential to make marketing strategies a reality and are a key
component in satisfying the needs of the end consumer; they make it possible to meet
a customer demand by making a product or service available, shortening distance and
reducing response time. In addition, they foster economies of scale, as all members of
the channel have the opportunity to expand. They also have a direct impact on product
pricing (Acosta, 2017). The transfer of products and services from their origin to the
final consumer are closely linked to the distribution channel.
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Figure 5. Distribution channel functions
Source: (Acosta, 2017)
Production costs
Production costs represent the expenses associated with the creation of a good or
service, expressed in monetary terms. These include the cost of materials, labor and
indirect expenses related to manufacturing. It is defined as the value of inputs required
for production such as capital, labor, and goods and services consumed during the
production process. This includes interest, profits and employees' salaries, as well as raw
materials, fuels and services used in the production process.
Apps
Apps are tools created to fulfill a specific purpose on a particular platform, such as a cell
phone, tablet, television or computer. The term "App" is an abbreviation of the word
"application", which means "application" in English. These applications can be
downloaded or accessed through mobile devices or the internet, and can be of various
types, such as games, productivity-enhancing tools, messaging services, among others.
The most popular online stores for downloading applications include the App Store for
Apple devices and the Google Play Store for Android devices (Castañeda, 2015).
Native applications: A native application is one that has been designed and developed
to run on a particular operating system, using the corresponding software development
kit (SDK). Mobile platforms, such as Android, IOS or Windows Phone, have different
systems, so if you want an application to be available on multiple platforms, you must
create specific versions for each of them, using the appropriate programming language
for each operating system.
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Web Apps: A web application or web App is one that is developed using popular
programming languages such as HTML, JavaScript and CSS. The main advantage of these
applications is that they can work independently of the operating system in which they
are used, which means running on different devices without having to create specific
versions for each of them.
Hybrid Applications: A hybrid application combines the features of a native
application and a web app. These applications are developed using HTML, JavaScript and
CSS, which allows their use on different platforms. In addition, it also allows access to a
large part of the device's hardware features. The main advantage of hybrid applications
is that, despite being developed with HTML, java or CSS, it is possible to group the codes
and distribute them in application stores, such as the app Store. (Castañeda, 2015).
Due to technological advances and the ease of access to the Internet, online sales have
become popular. It is a purchasing method that is used daily and quickly with the aim of
promoting, marketing and managing the company's products. In the case of stores, social
networks and other media are an ideal platform to disseminate all the information about
the company, including promotions and online sales in different ways, to sell online is
recommended:
• Have clarity as to how the business will be promoted through the web. This allows
the proper planning of strategies and the audience to which the products will be
directed;
• Creating a positive image for the business is important, as customers are not only
interested in the products, but also in the trust and image of the company. This can
influence their decision making when choosing a website to make purchases.
Therefore, it is essential to promote trust, quality and good business content.
• Keeping the business web pages or website up to date is crucial. Continuously
updating these websites allows customers to not feel that the space is neglected or
outdated, which can decrease their interest in visiting the site and, therefore, affect
sales (Rodríguez Ruíz, 2017)
MATERIALS AND METHODS
This research arises from a quantitative approach with an exploratory scope, through
the statistical method. With the purpose of identifying the applicability of a computer
tool for the sale of organic agricultural products at home, an instrument is developed
for producers and consumers, each of them composed of 10 questions; using SPSS v25
software, reliability is analyzed through the Crombach's alpha statistical technique,
obtaining a value of 0.895, which guarantees the appropriate result according to the
interest pursued. The number of consumers is calculated based on the universe, which
is equivalent to the total population of the canton of La Troncal, 54,389 inhabitants
(INEC, 2023). (INEC, 2023)Cañar province, where the study is applied for the
development of the startup proposal.
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55
𝑛 =
𝑁 ∗ 𝑍
∝
"
∗ 𝑝 ∗ 𝑞
[
𝑑
"
∗
(
𝑁 − 1
)]
+
[
𝑍
∝
"
∗ 𝑝 ∗ 𝑞
]
Knowing that:
N = Total population
Zα = 1.96 (if 95% certainty)
p = expected proportion (5%)
q = 1 - p
d = accuracy (5%)
The result obtained for the sample of consumers is seventy-three (73) people, the
instrument is applied to a total of eighty-four (84) participants without prejudice of
error, in a similar way the analysis is carried out for agricultural producers, taking as
reference a total of 274 families grouped in eleven agricultural associations of the study
area, a sample of fifty-eight (58) participants is obtained.
Once the instrument has been applied, information is obtained that allows the
descriptive statistical analysis to be carried out, which indicates the percentages of the
criteria selected for the study.
RESULTS
The results obtained from the survey of 84 consumers are shown below:
Table 1 . Age range of consumers
CONSUMER AGE
FREQUENCY
PERCENTAGE
Between 18 and 25
years old
30
36%
Between 26 and 30
years old
12
14%
Between 31 and 35
years old
7
8%
Between 36 and 40
years old
7
8%
Between 41 and 50
years old
22
26%
More than 50 years
6
7%
TOTAL
84
100%
Prepared by: The author.
It is evident that there are a greater number of consumers between 18 and 25 years,
with 36% (30), shows that, currently young people implement a greater consumption of
organic agricultural products, although consumers between 26 to 30 years if they make
consumption with a percentage of 14% (12) according to respondents, and the lowest
rate of age in consumption is over 50 years, with 7% (6).
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Table 2. Gender of consumers.
GENDER
FREQUENCY
PERCENTAGE
Female
47
56%
Male
36
43%
I would rather not
answer
1
1%
TOTAL
84
100%
Prepared by: The author.
The data obtained show a greater presence of the female gender, with 56% (47) of
participation compared to the male gender with 43% (36), and 1% that corresponds to
an individual who prefers not to answer.
Table 3. Zone - Housing
LIVING AREA
FREQUENCY
PERCENTAGE
Rural area
21
25%
Urban area
63
75%
TOTAL
84
100%
Prepared by: The author.
There is a greater presence of participants whose homes are located in urban areas,
with 75% (63) while 25% (21) correspond to rural areas.
Table 4. Consumption of organic agricultural products.
CONSUMPTION OF
ORGANIC PRODUCTS
FREQUENCY
PERCENTAGE
Yes
68
81%
No
16
19%
TOTAL
84
100%
Prepared by: The author.
Eighty-one percent (67) of the respondents consume some type of organic agricultural
product, while 19% (16) of them indicate that they do not consume such products, a
significant percentage of people who are not familiar with such inputs.
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Table 5. Most consumed organic agricultural products.
ORGANIC PRODUCT
TYPE
FREQUENCY
PERCENTAGE
Fruits
53
32%
Vegetables
45
27%
Legumes
58
35%
Processed derivatives
12
7%
TOTAL
168
100%
Prepared by: The author.
Of the total number of respondents who consume organic products, 35% (58) consume
vegetables at home, 32% (53) buy fruit, 27% (45) buy vegetables and the lowest
consumption rate is for processed products with 7% (12). It is important to note that
the consumers surveyed could select from several options, which is why the sum of the
frequency is not equivalent to the total number of participants who claim to consume
this type of product.
Table 6. Frequency of consumption of organic agricultural products
USAGE TIME
FREQUENCY
PERCENTAGE
Between 1 and 3 years
16
24%
More than 3 years
26
38%
Less than 1 year
8
12%
Rarely
18
26%
TOTAL
68
100%
Prepared by: The author.
It is shown that the highest frequency of consumption of agricultural products
corresponds to more than 3 years, with 38% (26), in a significant percentage 26% (18)
adduce a sporadic consumption, with 24%(16) the fact of the continuity of consumption
between 1 to 3 years, leaving a minimum percentage 12%(8) that reflects the novel
consumption of some consumers.
Table 7. Place of purchase of organic agricultural products
PLACE OF PURCHASE
FREQUENCY
PERCENTAGE
Supermarkets
35
38%
Grocery store
15
16%
Square or market
40
43%
I do not know the place of sale
3
3%
TOTAL
93
100%
Prepared by: The author.
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It is observed that agricultural products are purchased more frequently in places such as
plazas or markets 43% (40), likewise in places such as supermarkets 38% (35), there are
some consumers who prefer grocery stores 16% (15), and finally it is evident that there
is a minimum percentage of participants 3% (3), who do not know a specific place of
sale. it is important to emphasize that the consumers surveyed could select among
several options, which is why the sum of the frequency is not equivalent to the total
number of participants who claim to purchase this type of products.
Table 8. Consumer preferences when buying organic agricultural products
CONSUMER PREFERENCES
FREQUENCY
PERCENTAGE
I like to economize
18
26%
I prefer quality, no matter the cost
50
74%
TOTAL
68
100%
Prepared by: The author.
It shows that 74%(50) of consumers prefer the quality of a product before buying,
regardless of its cost, while some of the participants 26%(18) prefer to look for products
with a lower price to save money, even knowing that they will not get the same quality.
Table 9. Technological means preferred by consumers for the purchase of organic agricultural
products
TECHNOLOGICAL MEANS -
PURCHASE OF PROD.
FREQUENCY
PERCENTAGE
Cell phone application - APP
12
18%
Website
3
4%
Social networks
13
19%
Visit to grocery stores
40
59%
TOTAL
68
100%
Prepared by: The author.
It is shown that 59%(40) of consumers prefer to visit grocery stores as an alternative
for the purchase of organic agricultural products, there is a minimal difference between
the use of mobile applications and social networks, 18% and 19% respectively, leaving a
lower percentage to pages / websites with 4%(3). This leads to the assumption that there
is still a lack of confidence in the use of alternative means for commercial transactions.
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Table 10. Information considered relevant by the consumer at the time of having an app
INFORMATION REQUIRED IN AN
APP
FREQUENCY
PERCENTAGE
List of products
52
20%
Selling price per unit
42
16%
Methods of payment
43
16%
Delivery time
39
15%
Product description
33
13%
Producer information
33
13%
Delivery tracking
16
6%
Support
5
2%
TOTAL
263
100%
Prepared by: The author.
Finally, within the instrument applied, consumers were asked what they consider
relevant if they would have a cell phone application [App], to venture into the online
purchase and home delivery system, from highest to lowest degree the following
alternatives were obtained as answers: the list of products that are sold 20%, the selling
price per unit and payment method 16%, delivery time 15%, product description and
producer information 13%, delivery tracking 6%, and finally technical support 2%,
characteristics that should be considered when designing the prototype.
The results obtained from a survey of producers are as follows:
Table 12. Age range of producers
AGE
PRODUCERS
FREQUENCY
PERCENTAGE
Between 18 and 25
years old
0
0%
between 26 and 30
years old
14
24%
Between 31 and 35
years old
0
0%
Between 36 and 40
years old
14
24%
Between 41 and 50
years old
11
19%
Over 50 years old
19
33%
TOTAL
58
100%
Prepared by: The author.
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The largest proportion of participants for the collection of data corresponding to
agricultural producers were 33%(19) people over 50 years of age, with a similar ratio of
24%(14) between 26 - 30 and 36 - 40 years of age; in a smaller proportion 19%(11),
individuals whose ages fluctuate between 41 - 50 years of age.
Table 13. Gender by producers
GENDER
FREQUENCY
PERCENTAGE
Female
41
71%
Male
17
29%
TOTAL
58
100%
Prepared by: The author.
There is a greater number of female farmers with 71% (41) compared to the male
farmers with 29% (17).
Table 14. Location of production zone
PRODUCTION ZONE
FREQUENCY
PERCENTAGE
Urbana
11
19%
Rural
47
81%
TOTAL
58
100%
Prepared by: The author.
Of the group of producers participating in the data collection, 81% (47) work in rural
areas, while 19% (11) work in agricultural activities in urban areas.
Table 15. Agricultural products grown
TYPE OF
AGRICULTURAL
PRODUCTION
FREQUENCY
PERCENTAGE
Derivatives - processed
23
21%
Fruits
23
21%
Vegetables
35
32%
Legumes
28
26%
TOTAL
109
100%
Prepared by: The author.
According to data obtained, in the study area there is a greater production of vegetables
with a presence of 32% (35) in relation to other types of organic products, legumes 26%
(28), and with a rate of 21% (23) are fruits and processed products, this last value is
associated with the development of small fruit farms where organic products such as
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jams, wines and others are produced, important to note that the surveyed producers
could select from several options, which is why the sum of the frequency is not
equivalent to the total number of participants.
Table 16. Product delivery - dispensing
SALE OF THE PRODUCT
FREQUENCY
PERCENTAGE
Final consumer
51
61%
Intermediaries
25
30%
Commercial chains
6
7%
Exporters
1
1%
TOTAL
83
100%
Prepared by: The author.
Agricultural producers' sales are mainly focused on direct sales to the final consumer
61%(51), there is an important participation of intermediaries 30%(25), who buy the
product from the source and sell to a third party to close the business cycle, with a
lesser presence in the delivery of the product to large commercial chains 7%(6), and
with only 1%(1) the producer has the opportunity to export.
Table 17. Producers' preferences for marketing their products
MARKETING
PREFERENCES
FREQUENCY
PERCENTAGE
Web Sites
8
8%
WhatsApp
58
59%
Facebook
24
24%
Instagram
8
8%
Mobile applications
0
0%
TOTAL
98
100%
Prepared by: The author.
When evaluating the familiarity that producers have with different tools to market the
products, the results reveal that 59%(58) have some affinity with the WhatsApp
application, 24%(24) with Facebook and with similar percentage 8%(8) web pages and
Instagram, which reflects a certain level of knowledge of transactionality mediated by
electronic channels.
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Table 18 Sale, training and use of PPPs to commercialize products
TECHNOLOGY-ASSISTED SALES
FREQUENC
Y
PERCENTAG
E
YES
58
100%
NO
0
0%
ELECTRONIC MARKETING TRAINING
FREQUENC
Y
PERCENTAG
E
YES
58
100%
NO
0
0%
HAVE AN APP FOR MARKETING
FREQUENC
Y
PERCENTAG
E
YES
58
100%
NO
0
0%
Prepared by: The author.
The three final questions were posed with the purpose of knowing the willingness of
producers to venture into e-commerce, to obtain training to establish marketing
channels through digital media, and to be part of the innovation Startup for online sales
and home delivery of products to consumers, obtaining acceptability from all
participants.
CONCLUSIONS
At the end of this research work, the following conclusions were drawn:
The development and implementation of the study of computer applications to optimize
the supply of products at home, concludes that a web solution can be promoted,
according to the needs of the producer and the consumer to optimize the processes of
sale and purchase of agricultural products through technological tools. In the field of
web development there are many alternatives, therefore, through the market study and
analysis of each one, it is evident the reliability for the creation of a web application,
which tends producers to reach the consumer efficiently, taking care of the product
quality, presentation and asepsis, conditions that guarantee the effective
commercialization and permanence in the market. The usability of a web application can
satisfactorily influence the marketing processes, facilitating the acquisition by the
consumer, the production and distribution by the producer, the latter maintaining
adequate training, can handle the system safely, which will maintain a link with the
consumer who with the frequency of use of computer tools created for the purpose,
gains confidence and with effective and efficient product delivery mechanisms, loyalty is
created, allowing the emergence in the market of innovation Startups.
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