TERRANOVA MERA, J. E.; BRAVO BRAVO, Ángel . O. Customer satisfaction through measurement to improve tourism in hotels in the General Villamil Beaches Province of Guayas. Journal of business and entrepreneurial studie, [S. l.], v. 2, n. 2, p. 27–36, 2018. DOI: 10.37956/jbes.v2i2.14. Disponível em: https://www.journalbusinesses.com/index.php/revista/article/view/14. Acesso em: 16 apr. 2026.