ESCOBAR TERÁN, H. E.; MENDOZA VARGAS, E. Y.; BOZA VALLE, J.; CASTRO RONQUILLO, G. Social marketing, a perspective from the brand drive and entropy. Journal of business and entrepreneurial studie, [S. l.], 2021. DOI: 10.37956/jbes.v0i0.167. Disponível em: https://www.journalbusinesses.com/index.php/revista/article/view/167. Acesso em: 15 apr. 2026.