VILLACIS ZAMBRANO, L. M. .; LEMOINE QUINTERO, F. Ángel .; MONTESDEOCA CALDERÓN, M. G. .; ZAMBRANO ALCÍVAR, K. G. . Evolution from traditional marketing to digital marketing as a training process. Journal of business and entrepreneurial studie, [S. l.], v. 6, n. 2, 2022. DOI: 10.37956/jbes.v6i2.287. Disponível em: https://www.journalbusinesses.com/index.php/revista/article/view/287. Acesso em: 23 jun. 2026.