VILLACIS ZAMBRANO, L. M.; LEMOINE QUINTERO, F. Ángel .; MONTESDEOCA CALDERÓN, M. G.; ZAMBRANO ALCÍVAR, K. G.; ZAMORA CUSME, Y. A. .; MENDOZA GARCÍA, K. A. .; MENDOZA GARCÍA, K. A. . Evolution from traditional marketing to digital marketing as a formative process . Journal of business and entrepreneurial studie, [S. l.], v. 6, n. 3, 2022. DOI: 10.37956/jbes.v6i3.295. Disponível em: https://www.journalbusinesses.com/index.php/revista/article/view/295. Acesso em: 25 oct. 2025.