MOSQUERA MOLINA, D. H.; HIDALGO DELGADO, D. Influencing factors in consumer preferences in Guayaquil: brand, experience, price and quality. Journal of business and entrepreneurial studie, [S. l.], v. 8, n. 2, 2024. DOI: 10.37956/jbes.v8i2.367. Disponível em: https://www.journalbusinesses.com/index.php/revista/article/view/367. Acesso em: 17 apr. 2026.