Villacis Zambrano LM, Lemoine Quintero F Ángel, Montesdeoca Calderón MG, Zambrano Alcívar KG. Evolution from traditional marketing to digital marketing as a training process. JBES [Internet]. 2022 Apr. 21 [cited 2026 Jun. 23];6(2). Available from: https://www.journalbusinesses.com/index.php/revista/article/view/287