Villacis Zambrano LM, Lemoine Quintero F Ángel, Montesdeoca Calderón MG, Zambrano Alcívar KG, Zamora Cusme YA, Mendoza García KA, Mendoza García KA. Evolution from traditional marketing to digital marketing as a formative process . JBES [Internet]. 2022 Jul. 8 [cited 2025 Oct. 25];6(3). Available from: https://www.journalbusinesses.com/index.php/revista/article/view/295