The notion of solidary production chain from the experiences of short marketing circuits

Abstract

Short-circuit marketing strategies are solidarity economic practices that affect the configuration of production chains. The objective of the study is to describe how research on these experiences explains the effect these forms of marketing have on these chains. From two databases specialized in solidarity economy, studies no more than 5 years were selected on successful processes of family and community economy in Latin America. Research is evident that their interest is focused on marketing processes and the immediate benefits they generate, but they do not sufficiently explain the sustainability and scalability of these projects and their impact on production chains of these forms of economics. The notion of production chains is still related to the traditional economy and shows the conceptual distancing of economic alternatives from the classical view of the economy, where the reproduction of capital prevails. The literature consulted still highlights the methodological difficulties involved in identifying and measuring the social, environmental and cultural aggregate values of the social economy in order to give relevance to its impact and to build reference frameworks for the consolidation of different solidarity economic forms.