ICT Marketing As A Strategy Of Microenterprises For The Reactivation Of The Commerce Sector Of The City Of Guayaquil Post-pandemic

Abstract

In this research work, it will focus on the study of commercial sectors with technological deficiency, as well as the use of ICT MARKETING for the correct operation and management of material and economic resources of their businesses. The correct use of ICTs and their impact on attracting old and new customers will be taken into account, since technological tools effectively help to reactivate businesses affected by the COVID-19 pandemic. Within the main phases of TIC MARKETING such as communicating to the consumer, evaluating competitive advantages, increasing contacts, adapting sales strategies, they have contributed to a number of businesses in their growth, expanding beyond their borders, already that thanks to these technological tools it is easier to obtain clients, which in the past was very difficult and almost impossible for small businesses to be known beyond their commercial circumference, considering that the fundamental aspects of these tools are creative and innovative, since beyond revolutionizing the way in which commerce is done, it helps us to grow and manage the business in an agile and efficient manner. Taking into account the great benefits that are obtained through the correct use and implementation of ICT MARKETING.